Creating beautiful digital experiences

REI

The REI email program is all about sending relevant, targeted messages to their customers. Working with the Responsys team we created a triggered abandon cart campaign with a mission to recover those sales and make it really easy for customers to get back to the website and cart as quickly as possible. Playful copy leans into the brand adventurous side and creates a sense of urgency to help nudge the customer back into the purchasing journey.

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