Alaska Airlines

Alaska Airlines knows all about hospitality and part of that is being thoughtful to its guests by sending the right content to the right person at the right time. With personalization and automation top of mind, along side the talented folks at Shaw/Scott we created a flexible, modular email template, life-cycle, transactional, promotional email campaigns, pattern library, and illustration.

The Services:

Art Direction, Email Modular Template, and Campaign Design

Pre-Trip email series provides clear and consistent communication after booking and before day of travel, preparing guests for their trip, creating emotional attachment to the brand, and a seamless customer experience.

Alaska Airline Pretrip mobile friendly email, Trip summary
Alaska Airline Pretrip mobile friendly email, Treat your self to Premium Class
Alaska Airline Pretrip mobile friendly email, Trip details for first departure
Alaska Airlines blue green gradient

All hands on deck

Dynamic pattern library, modular email templates, and collaboration kept the brand ruthlessly cohesive (down to the direction of the gradient) across multiple channels, in-house, and external agency teams during an evolving brand refresh.

Alaska Airlines email pattern library
 
Alaska Airlines Year in Review 2017 Email
 

Scroll the Year In Review Email ↑

Alaska Airlines Mileage Plan Loyalty Million Miler, Top Traveler, #iflyalaska Award Badges

Mileage Plan Loyalty Badges

Gamifying loyalty program with award badges.

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